Sampling events organized by food agencies are a key aspect of their promotional strategy. These events provide an opportunity for consumers to try out new food products for free or at a discounted price. By offering samples, food agencies create a direct connection between the product and the consumer, allowing them to experience the taste, texture, and quality firsthand. This helps to build trust and familiarity with the brand, increasing the likelihood of future purchases.#https://fulcrumresources.net/food-and-beverage-sampling/